Premium Domain Name ICE.com Sold for $3.5 Million in Private Sale

ATLANTA & JACKSONVILLE, Fla.–(BUSINESS WIRE^[1])–In what will likely be the most valuable publicly-disclosed,
single-domain transaction of 2018, the super-premium domain name
“ICE.com” has been sold in a private, confidential transaction for $3.5
million.

As the internet has matured, single-word “.COM” domains have increased
in value due to their exceptional branding and marketing potential.
Shorter domains – such as the three-letter ICE.com – often command even
higher premiums. Until now, ICE.com served as the internet address for a
successful eCommerce business selling consumer jewelry products. Under
current market conditions, the value of the domain asset grew to exceed
the value of the business itself.

Grit Brokerage represented the seller and Brannans.com represented the
buyer in the transaction, which has successfully closed – facilitated by
Escrow.com.*

“For less than the cost of a single, 30-second Super Bowl ad, we were
able to acquire a powerful, single-word domain name with significant
long-term value for our client,” said David Clements, CEO of Brannan’s.
“Major enterprises are recognizing the value and competitive advantages
these premium domains deliver.”

Brian Harbin, owner of Grit Brokerage, added, “I’m enthusiastic that my
client was able to fully monetize the digital asset they’d developed
over 19 years – realizing significant gains over the previous sale
price. I’m grateful and humbled to be part of a deal that was a
win-win-win for everyone involved. And I’m honored to be a small part of
the initiative to advance the domain industry by educating consumers on
the value of digital assets.”

About Brannan’s
Domain Names are the most valuable business
assets of the internet age – serving as both virtual real estate and
corporate brand. Brannan’s is one of the world’s leading buy-side and
sell-side brokers of premium domains with more than a decade of
experience helping owners capture the value of their digital assets and
enterprise organizations locate and acquire the domain properties that
maximize their brand. Learn more: https://www.brannans.com^[2]

About Grit Brokerage
Grit Brokerage specializes in
marketing, negotiating, and acquiring domain names and existing web
businesses. A 2015 “Domain Broker of the Year” nominee, Grit Brokerage
delivers world-class customer service by streamlining transactions with
personalized attention. Learn more: https://www.gritbrokerage.com^[3]

* Escrow.com is owned by Freelancer.com [ASX:
FLN^[4]] [AU:
FLN^[5]].

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