Sweetmantra: Domain Name Strategy

Last month I gave a devil’s advocate keynote talk about the new TLDs at DOMAINfest Asia[1] in Hong Kong. Since my talk didn’t get me thrown into Hong Kong harbour, as I feared it might, I thought it would be worth sharing my talk with a wider audience via my blog. The following is an abbreviated adaptation of that talk....

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DotVentures, President- Dale Merritt, reveals a shocking revelation about domain name investing and how investors and businesses alike, are possibly passing on the best and most undervalued domain name, or “sleepers” as he calls them. According to Mr. Merritt, DotVentures is poised to take advantage of a common misperception about what makes a domain name valuable. “A well chosen domain...

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